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dc.contributor.authorRickersten, Kyrreeng
dc.contributor.authorGustavsen, Geir W.eng
dc.contributor.authorNayga, Rodolfo M. Jr.eng
dc.date.issued2017eng
dc.description.abstractConsumer resistance against GM crops is still substantial in the United States and Europe. We conducted an internet survey in the United States and Norway with more than 1,000 respondents in each country to estimate consumers' willingness to pay (WTP) for GM soybean oil, farmed salmon fed with GM soy, and GM salmon. The differences in WTP for the conventional as compared with the GM alternatives are relatively small. Only between 7 and 13% of the respondents indicated that they were willing to pay more than a 20% premium for each of the conventional alternatives as compared to the corresponding GM alternatives. The average WTP premiums range from 7.5 to 9.2%. This suggests a large similarity in WTP in Norway and the United States and across the three products.eng
dc.identifier.citationRickertsen, K., Gustavsen, G.W., & Nayga, Jr., R.M. (2017). Consumer willingness to pay for genetically modified vegetable oil and salmon in the United States and Norway. AgBioForum, 20(2), 94-104.eng
dc.identifier.urihttps://hdl.handle.net/10355/63059
dc.languageEnglisheng
dc.publisherUniversity of Missouri, College of Agriculture, Food and Natural Resourceseng
dc.relation.ispartofcollectionAgBioForum, vol. 19, no. 3 (2016)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. College of Food, Agriculture and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics. Economics and Management of Agrobiotechnology Center. AgBioForum.eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectconsumer attitudeseng
dc.subjectgenetically modified foodseng
dc.subjectsalmoneng
dc.subjectsoybeanseng
dc.subjectstated preferenceeng
dc.subjectwillingness to payeng
dc.titleConsumer willingness to pay for genetically modified vegetable oil and salmon in the United States and Norwayeng
dc.typeArticleeng


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