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dc.contributor.advisorDuffy, Margaret E., 1950-eng
dc.contributor.authorKuc, Kiersten E.eng
dc.date.issued2017eng
dc.date.submitted2017 Springeng
dc.descriptionDr. Margaret Duffy, Thesis Supervisor.eng
dc.descriptionIncludes vita.eng
dc.descriptionField of study: Journalism.eng
dc.description"May 2017."eng
dc.description.abstractThis thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary psychology and sociology fields. This report bridges theories ranging from feminist literary theory to tokenism, gender-role congruence, situated learning and homophily theories. It further summarizes a qualitative methodological research approach consisting of in-depth interviews with 15 female executives in the advertising industry. The study concludes with an examination of factors that contribute to, or hinder female career advancement to executive positions in the advertising industry. It further offers critical determinants that influence women to remain in the industry when others leave for client-side or other opportunities.eng
dc.description.bibrefIncludes bibliographical references (pages 103-110).eng
dc.format.extent1 online resource (vi, 126 pages)eng
dc.identifier.merlinb129183404eng
dc.identifier.oclc1098243766eng
dc.identifier.urihttps://hdl.handle.net/10355/63376
dc.identifier.urihttps://doi.org/10.32469/10355/63376eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.sourceSubmited to University of Missouri--Columbia Graduate School.eng
dc.titleGender dynamics in the advertising industry : the interplay of workplace culture and career advancementeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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