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dc.contributor.advisorJohnston, Laura (Laura Catherine)eng
dc.contributor.authorMelchiondo, Christophereng
dc.date.issued2017eng
dc.date.submitted2017 Falleng
dc.descriptionField of study: Journalism.eng
dc.descriptionDr. Laura Johnston, Thesis Supervisor.eng
dc.description"December 2017."eng
dc.description.abstractThis research identifies and analyzes design choices made by online liberal and conservative media outlets with a focus on typography to identify design elements and font characteristics as signs of political ideology. Most news media outlets, whether their objective is to report the truth as an independent fourth estate, persuade citizens toward a partisan agenda, or simply to make money, strive to gain and retain readers. To do this, they deal in credibility with their target audience. Some media sources target partisans and others do not, but they must persuade their readers that they are a credible source of necessary information. Typography can be part of the message -- not just as part of the design's overall professionalism and credibility, but as a semiotic sign that lends meaning to the words (Stockl, 2005). Left- and right-leaning sites use typography in similar ways that differentiate them from centrist sites, and sites may select specific typography to demonstrate either a liberal or conservative bias. Nonpartisan websites do not seem to use serifs or sans serifs more often, but depending on how you classify the sites that lean slightly left and right, you will see a preference for sans serif. Liberal and centerleft websites use many more serif headlines than centrists or conservatives, while conservative sites prefer sans serif headlines. Also, the least trusted sites, and the sites regarded as most partisan on both the left and the right, shared similar typography, most notably the use of sans serif headlines. The results of this research can be used to inform design decisions of nonpartisan, or partisan news outlets to help them gain credibility with their preferred audiences.eng
dc.description.bibrefIncludes bibliographical references (pages 54-59).eng
dc.format.extent1 online resource (iv, 71 pages) : color illustrationseng
dc.identifier.merlinb12920075xeng
dc.identifier.oclc1099527672eng
dc.identifier.urihttps://hdl.handle.net/10355/63545
dc.identifier.urihttps://doi.org/10.32469/10355/63545eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.sourceSubmited to University of Missouri--Columbia Graduate School.eng
dc.titleDo fonts have politics? : typography and design of partisan and nonpartisan websiteseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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