Brand believers : reconciling journalistic and organizational identity at a city magazine

Abstract

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This dissertation uses an ethnographic case study to examine the perspectives and representational practices of local journalists through a case study of an award-winning city magazine, D Magazine in Dallas, Texas. The study assessed how staff members discursively constructed their journalistic identity within a geographically focused media organization. The study also considered the relationship between journalistic identity and organizational identity by addressing how the staff members described their surrounding community and their organization's function within it as well as how those understandings shaped D and its members. Lastly, the study used field theory to address how external and internal influences on newswork informed staff members' ideologies, routines, and perceptions of D's local function. The findings suggest that staff members operated within a networked hierarchy through which they collaborated both within individual publications and across departments while also fulfilling corporate needs for entrepreneurship and innovation. Within this environment, staff members balanced journalistic- and audience-oriented editorial emphases through reinforcing a city-magazine mentality that dictated and legitimized topic selection and content approaches. Lastly, the study recognized how D attracted and engaged various forms of capital while also shifting its focus to amassing civic capital as a means of manifesting its local agenda in tangible ways.