The Ramist Style of John Udall: Audience and Pictorial Logic in Puritan Sermon and Controversy

Abstract

With Wilbur Samuel Howell's Logic and Rhetoric in England, 1500-1700 (1956), Walter J. Ong's Ramus, Method, and the Decay of Dialogue (1958) helped establish the common contemporary view that Ramism impoverished logic and rhetoric as arts of communication.1 For example, scholars agree that Ramism neglected audience accomodation; denied truth as an object of rhetoric by reserving it to logic; rejected persuasion about probabilities; and relegated rhetoric to ornamentation.2 Like Richard Hooker in Of the Laws of Ecclesiastical Polity (I.vi.4), these scholars criticize Ramist logic as simplistic. Their objections identify the consequences of Ramus' visual analogy of logic and rhetoric to "surfaces," which are "apprehended by sight" and divorced from "voice and hearing" (Ong 1958:280).