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dc.contributor.advisorHa-Brookshire, Jungeng
dc.contributor.authorGoswami, Sahelieng
dc.date.issued2017eng
dc.date.submitted2017 Summereng
dc.descriptionField of study: Human environmental sciences.eng
dc.descriptionDr. Jung Ha-Brookshire, Dissertation Supervisor.eng
dc.descriptionIncludes vita.eng
dc.description"July 2017."eng
dc.description.abstractThe study drew attention to matter that employees might perceive corporate hypocrisy as their employers pretend to be something they are not. In the US retail sector, businesses are often wrestling with unethical business practices, and the sector often becomes the subject of media scrutiny for failure to behave responsibly concerning the consumers, well-being of people, human rights, or the environment. These offer huge room for potential corporate hypocrisy perceived by employees, and such perceived corporate hypocrisy (PCH) can be problematic for corporations' reputations and even economic performances. Despite the context and vulnerability surrounding PCH that the retail sector may face, limited research has been done to investigate PCH amongst employees of corporations. Also, there seemed to be lack of a viable objective scale, measuring all the critical dimensions of PCH in the literature. Thus, this study developed and preliminarily validated a scale to measure PCH among employees for their employers using the item response theory. Based on various qualitative and quantitative data as collected in this study, a scale of nine items representing different theoretical aspects of hypocrisy was developed to measure employees' PCH. By creating robust measurements of PCH, the findings can help retail corporations to understand their employees' perceptions, assess their PCH to address any potential problems, and better manage employees as they reshape their workplaces to attract and retain the new generation of millennials.eng
dc.description.bibrefIncludes bibliographical references (pages 161-190).eng
dc.format.extent1 online resource (x, 299 pages) : illustrations (some color)eng
dc.identifier.merlinb129185449eng
dc.identifier.oclc1099182072eng
dc.identifier.urihttps://hdl.handle.net/10355/65260
dc.identifier.urihttps://doi.org/10.32469/10355/65260eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.titlePerceived corporate hypocrisy : scale development in the context of US retail employeeseng
dc.typeThesiseng
thesis.degree.disciplineHuman environmental sciences (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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