Browsing 2018 MU theses - Access restricted to UM by Thesis Department "Journalism (MU)"
Now showing items 1-9 of 9
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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ... -
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ... -
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ... -
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ... -
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ... -
The intersection of political activism and brand advertising
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at ... -
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ... -
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ... -
A textual analysis of public Facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And ...