Browsing 2018 MU theses - Access restricted to UM by Identifier "https://hdl.handle.net/10355/66211"
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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...