Browsing 2018 MU theses - Freely available online by Title ""The food is so good" : why consumers positively cope with product-harm crisis"
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"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ...