Browsing 2018 MU theses - Freely available online by Title "Editorial analytics : how a U.S. newspaper applies data to match target audiences"
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Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...