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    Browsing 2018 MU theses - Freely available online by Title 
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    • Theses and Dissertations (MU)
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    • 2018 MU theses - Freely available online
    • Browsing 2018 MU theses - Freely available online by Title
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    Browsing 2018 MU theses - Freely available online by Title "Editorial analytics : how a U.S. newspaper applies data to match target audiences"

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    • Editorial analytics : how a U.S. newspaper applies data to match target audiences 

      Tsyrenzhapova, Dariya (University of Missouri--Columbia, 2018)
      This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...

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