Browsing 2018 MU theses - Freely available online by Title "Generation Z perceptions of product placement in original Netflix content"
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Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in ...