Browsing 2018 MU theses - Freely available online by Title "How brands engage with college students"
Now showing items 1-1 of 1
-
How brands engage with college students
(University of Missouri--Columbia, 2018)With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...