• Exploring behavior on Facebook during the 2016 presidential election 

    Holdren, Wendy (University of Missouri--Columbia, 2018)
    This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users ...
  • A study of non-profit social media engagement 

    Weathers, Heather (University of Missouri--Columbia, 2018)
    As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...