Browsing 2018 MU theses - Freely available online by Title "Lean and mean : determining how hiring multimedia journalists transforms communications teams"
Now showing items 1-1 of 1
-
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...