Browsing 2018 MU theses - Freely available online by Title "Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications"
Now showing items 1-1 of 1
-
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...