The relationships of organizational web site information and job seeker characteristics with perceptions of and attraction to the organization

Abstract

Perceptions of web site information, including information specificity, navigability/usability, and web site orientation were hypothesized to be related to outcomes including perceived person-organization (P-O) fit, perceptions of the firm's culture, and attraction to the organization. The study also examined three individual difference variables--self-efficacy, computer self-efficacy, and motivation to reduce uncertainty (MRU)--as related to major predictor and outcome variables. Additional variables and their associated relationships with outcomes included organizational familiarity and industry desirability. Results indicated that job seekers who perceived a higher level f information specificity on the organization's web site and a higher level navigability/usability perceived higher levels of perceived P-O fit. In addition, findings indicate that two of the three individual difference variables, self-efficacy and computer self-efficacy, were significantly related to the job seeker's perception of P-O fit.