Second weddings: a new kind of fairy tale

Abstract

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Although most girls look forward to getting married, and the marriage market is a very lucrative business, a sometimes-overlooked market is the remarriage market. This study will look at how Bride Magazine addressed the changing market toward second-time brides in the 1970s and 1980s and etiquette books published during the same two decades, which offer a more conservative view of American culture. In addition this study looks at how brides who remarried during this time felt about their wedding and the pressures they may have experienced regarding their second or subsequent wedding apparel.