[-] Show simple item record

dc.contributor.advisorDuffy, Margaret E., 1950-eng
dc.contributor.authorRan, Huaneng
dc.coverage.spatialChinaeng
dc.date.issued2009eng
dc.date.submitted2009 Springeng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on March 24, 2010).eng
dc.descriptionThesis advisor: Dr. Margaret Duffy.eng
dc.descriptionM.A. University of Missouri-Columbia 2009.eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] By using the contingency theory as the theoretical framework, this study examines the communication patterns of multinational corporations with both the Chinese government and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice of the multinational corporations was more evident during the Beijing 2008 Olympic Games, as they increased communication with the Chinese media, governmental agencies, and consumers. The findings suggest that in today's globalization, the multinational corporations understand the importance of the economic, cultural, and communicative aspects of the overall environment in which their business operations are run. The results suggest that the contingency theory was useful in not only examining communication practice of the multinationals, but also better understanding the corporations' communication approaches to both the government and the public in a social setting that is different than that in the United States.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.format.extentviii, 94 pageseng
dc.identifier.oclc568479269eng
dc.identifier.urihttps://hdl.handle.net/10355/6720
dc.identifier.urihttps://doi.org/10.32469/10355/6720eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2009 Theseseng
dc.rightsAccess is limited to the campuses of the University of Missouri.eng
dc.subject.lcshCommunication -- International cooperationeng
dc.subject.lcshContingency theory (Management)eng
dc.subject.lcshOlympics -- Press coverageeng
dc.subject.lcshOlympic Gameseng
dc.subject.lcshInternational business enterpriseseng
dc.subject.lcshBusiness communicationeng
dc.titleExamining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijingeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


Files in this item

[PDF]
[PDF]
[PDF]

This item appears in the following Collection(s)

[-] Show simple item record