[-] Show simple item record

dc.contributor.advisorDuffy, Margareteng
dc.contributor.authorGnibus, Alexandra Maeeng
dc.date.issued2018eng
dc.date.submitted2018 Falleng
dc.description.abstractAlthough the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many previous studies have used the survey and interview methods to understand the factors contributing to agency-client relationship problems, largely ignoring what industry media outlets have to say about these problems. In response to the need for a better understanding of industry discourse, this study used a qualitative textual analysis to investigate ways in which three prominent advertising and PR trade publications, Ad Age, Adweek and PRWeek, have framed issues in the agency-client relationship from 2015-2017.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.format.extentiv, 67 pages : illustrationeng
dc.identifier.urihttps://hdl.handle.net/10355/67617
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.titleRelationship counseling for advertising agencies and clients : a textual analysis of framing in trade publicationseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


Files in this item

[PDF]

This item appears in the following Collection(s)

[-] Show simple item record