A man of many words
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Steve Kopcha, a 30-year advertising executive turned MU journalism professor, often says "Good ads sell stuff." He would know - his did. Nine years out of the business (and into teaching), Kopcha, BJ '63, has never really stopped selling. Although he no longer uses his talent to promote products, he talks up a good many things - mostly learning, living, and loving every minute. No doubt about it, the man has a way with words.