Browsing 1970-1979 Theses (MU) by Title "Effectiveness of a specialized advertising agency among black consumers"
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Effectiveness of a specialized advertising agency among black consumers
(University of Missouri--Columbia, 1971)"The general emphasis of this study is both exploratory and descriptive in nature. Attempts shall be made to show that an "empathy factor" facilitates successful persuasive communication (in the form of advertising) between ...