Browsing 2019 Theses (MU) by Thesis Advisor "Lee, Sungkyoung"
Now showing items 1-4 of 4
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Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ... -
Effects of political media framing on news organizations' credibility
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the ... -
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ... -
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)As part of the largest minority group in the U.S., Hispanic people play an increasingly significant role in media consumption. Prior studies have investigated this key demographic's consumption of advertising, but research ...