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    Browsing 2019 Theses (MU) by Title 
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    Browsing 2019 Theses (MU) by Title "The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines"

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    • The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines 

      Heniff, John Bucki (University of Missouri--Columbia, 2019)
      This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...

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