Browsing 2019 Theses (MU) by Title "The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines"
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The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...