Browsing 2019 Dissertations (MU) by Thesis Advisor "Mantrala, Murali K."
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Two essays on new B2B sales incentive mechanisms for enhancing selling effectiveness and coordinating inside and outside sales forces
(University of Missouri--Columbia, 2019)Essay 1: Motivating Salespeople to Enhance Selling Effectiveness: The Role and Optimal Design of Activity-Based Incentive Plans This paper provides a rationale and model for the use and optimal design of salesplus ... -
The value of crowdsourcing in apparel and fashion retail buying
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Apparel and fashion retail buyers are responsible for selecting and ordering products, on behalf of the retailer, to be sold to retailers' end-consumers. ...