Browsing 2019 MU theses - Freely available online by Thesis Advisor "Kearney, Michael"
Now showing items 1-2 of 2
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Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)Ownership by newspaper chains in the United States has become the norm, rather than the outlier, in the past half-century. While proponents of this model of ownership claim that chain newspapers are no different from ... -
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...