Browsing 2019 MU theses - Freely available online by Title "The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines"
Now showing items 1-1 of 1
-
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...