Browsing 2019 MU theses - Access restricted to UM by Title "Dynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisis"
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Dynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisis
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] During a crisis, public relations professionals not only need to decide how they will frame a crisis with specific messaging, but also need ...