Browsing 2019 MU theses - Access restricted to UM by Title "Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change"
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Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore existing research on sustainable advertising and pro-environmental behaviors through a persuasion theory lens. ...