Browsing 2019 MU dissertations - Freely available online by Identifier "https://doi.org/10.32469/10355/69930"
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Battles for branding : political marketing and U.S. Senate debates
(University of Missouri--Columbia, 2019)Televised political debates, as two-sided information flows, are dynamic political communication events that inform, persuade, and entertain voters. Political debates provide candidates the opportunity to brand themselves ...