Browsing 2019 MU dissertations - Freely available online by Identifier "https://hdl.handle.net/10355/69937"
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Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...