Browsing Faculty Research, Scholarship, and Creative Works (MU) by Identifier "10.1007/s10834-010-9199-y"

Now showing items 1-1 of 1

Self-perceived age and attitudes toward marketing of older consumers in China

Ying, Bin; Yao, Rui (2010)

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. ...