Refrigerated transportation by motor common carriers : a management inquiry
"The youthful trucking industry had fewer than 100 thousand vehicles 50 years ago. It registered 13.3 million trucks of all types in 1964. By capitalizing on speed and completeness and flexibility of service, this industry has become so important that it is an indispensable part of our modern food marketing system. As the shipping requirements of numerous commodities become more specific, the motor carrier industry is entering a new era of specialization to satisfy these demands and to increase profits. ... Little is known about the problems of refrigerated motor carriers and of the opportunities open for educational work by Extension marketing personnel. This study analyzes the use of refrigerated transportat10n by 15 Midwest motor common carriers and the carriers' problems that tend to interfere with business efficiency. The study method used is a firm-by-firm analysis of carriers."--First page.
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