Surveying community attitudes : a technical and procedural manual for communities
"This publication is designed to assist communities of any size in obtaining accurate and valid assessments of the opinions and attitudes of community residents. This is a highly important and practical activity for any community to undertake. It is the point of view of the authors that in a democratic society, all citizens should have a voice -- or an opportunity to express themselves -- in determining the direction and priorities for community change and development. The size and complexity of many American communities makes the town meeting impractical. It is also known that only a fraction of the residents of most communities have the time, skill, or inclination to participate in the voluntary organizations found in most communities. Consequently, many communities establish priorities, plan, organize, and attempt to implement community projects with the participation and involvement of a small minority of community residents. Sometimes such projects succeed because community leaders devote a lot of time and effort to insure their success. Many times they fail because community leaders misread or misinterpret public sentiment. This publication describes a method whereby a community can, with relatively small cost, accurately and validly determine the opinions and attitudes of its citizens."--First paragraph.
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