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dc.contributor.authorStark, Jerrold L.eng
dc.date.issued1983eng
dc.description"12/83/500"eng
dc.description.abstract"In today's fast moving competitive market environment, business managers regularly face difficult decisions. The must decide what product or group of products to market and determine the appropriate quantity and mix of promotional schemes and the price structure that will maximize profits in the long run. These decisions have never been obvious nor simple, however they are particularly complex today."--First paragraph.eng
dc.description.statementofresponsibilityJerrold L. Stark (Director of the Office of Industrial Development Studies ; University of Missouri--Columbia)eng
dc.identifier.otherM-0126-1983eng
dc.identifier.urihttps://hdl.handle.net/10355/71915
dc.languageEnglisheng
dc.publisherUniversity of Missouri. Extension Divisioneng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Extensioneng
dc.relation.ispartofseriesM - Manuals (MU Extension) ; 0126 (1983)eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.rights.licenseProvided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.eng
dc.titleBusiness and industry manual : marketing research for the small retailereng
dc.typeDocumenteng


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