Business and industry manual : marketing research for the small retailer

dc.contributor.author	Stark, Jerrold L.	eng
dc.date.issued	1983	eng
dc.description	"12/83/500"	eng
dc.description.abstract	"In today's fast moving competitive market environment, business managers regularly face difficult decisions. The must decide what product or group of products to market and determine the appropriate quantity and mix of promotional schemes and the price structure that will maximize profits in the long run. These decisions have never been obvious nor simple, however they are particularly complex today."--First paragraph.	eng
dc.description.statementofresponsibility	Jerrold L. Stark (Director of the Office of Industrial Development Studies ; University of Missouri--Columbia)	eng
dc.identifier.other	M-0126-1983	eng
dc.identifier.uri	https://hdl.handle.net/10355/71915
dc.language	English	eng
dc.publisher	University of Missouri. Extension Division	eng
dc.relation.ispartofcommunity	University of Missouri--Columbia. Extension	eng
dc.relation.ispartofseries	M - Manuals (MU Extension) ; 0126 (1983)	eng
dc.rights	Archive version. For the most recent information see extension.missouri.edu.	eng
dc.rights	OpenAccess.	eng
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.rights.license	Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.	eng
dc.title	Business and industry manual : marketing research for the small retailer	eng
dc.type	Document	eng