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dc.contributor.advisorAkin, Heathereng
dc.contributor.authorKight, Lauren Oliviaeng
dc.date.issued2019eng
dc.date.submitted2019 Falleng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] During a crisis, public relations professionals not only need to decide how they will frame a crisis with specific messaging, but also need to be prepared to adjust that messaging depending on the public's reaction. For the purposes of this research, a crisis is defined as a dynamic process that involves an evolving conversation between organization and its audience. Due to the gap in current research on this topic, this study will examine how an organization framed and reframed messaging and how their audience accepted/rejected and interpreted those frames during a crisis. Through a qualitative framing analysis of public relations communications, social media, and blogs, this study will examine the 2017 Equifax cybersecurity incident and identify critical moments to explore the interaction between the organization and its audience.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.description.statementofresponsibilityby Lauren Olivia Kighteng
dc.format.extent1 online resource (iv, 66 pages) : illustrationseng
dc.identifier.urihttps://hdl.handle.net/10355/72250
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.rightsAccess to files is restricted to the University of Missouri--Columbiaeng
dc.titleDynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisiseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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