Q. How can you reach 100 audiences in four days?
"Twenty five audiences were reached effectively and inexpensively each night for four nights. How? By using the Educational Telephone Service (ETS) and the Subsidiary Communications Authorization (SCA) systems. Sounds complicated, but actually it's very easy. A University of Missouri agricultural economist was in the Whitten Hall Studio (on the Columbia campus), while a marketing specialist was in Ames, Iowa. They broadcast to eight groups on ETS and 17 groups on SCA. On the receiving end a farm management specialist used visuals to supplement the broadcast. Then, the audience asked questions of both specialists. In four evenings, the entire state was covered. There was interaction and the specialists saved a lot of time and money. Both systems can reduce travel, too. Faculty can speak from the campus to a group located miles away. They can simultaneously deliver programs to a number of widely separated groups and/or individual listeners."--Inner page of the this brochure.