Browsing 2020 MU dissertations - Freely available online by Identifier "https://hdl.handle.net/10355/78083"
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Selling the virtual university : a multimodal discourse analysis of marketing for online learning
(University of Missouri--Columbia, 2020)When marketing online degrees, institutions are simultaneously telling a story about what it means to be a student at that institution and about what it means to be an online learner. This study is an attempt to investigate ...