Browsing 2020 MU theses - Access restricted to UM by Thesis Department "Journalism (MU)"
Now showing items 1-4 of 4
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A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ... -
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ... -
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the ... -
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Changes to the U.S. tax system can have significant impacts on individuals, and the media is often where the public turns to for information and ...