Browsing 2020 MU theses - Access restricted to UM by Title "The impact of YouTube travel vlogs on destination image and viewer's travel intention : the difference between high and low trip involvement groups"
Now showing items 1-1 of 1
-
The impact of YouTube travel vlogs on destination image and viewer's travel intention : the difference between high and low trip involvement groups
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Travel related YouTube vlogs have significantly grown in today's tourism industry, creating a new trend among social media users. The purpose of this ...