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dc.contributor.advisorPerry, Earnest L. (Earnest Lee)eng
dc.contributor.authorKinder, Kevineng
dc.date.issued2020eng
dc.date.submitted2020 Springeng
dc.description.abstractLocal newspapers around the country are in trouble. But as the primary source of information in many of the communities they represent, these organizations provide valuable spaces for the exchange of ideas and information. As such, solutions that reverse dwindling circulation numbers remain a worthy pursuit. This study examines medium-sized newspapers from around the country during what's described as the "layoff era" -- the period of time following the economic recession that began in 2007. It revisits a previously established method for increasing circulation: newsroom investment, which can be understood as a commitment of resources into the printed product. To study the correlation between investments and circulation in a more modern era, the baseline performance of a group of medium-sized papers was found by locating and then analyzing the circulation change at each publication. Subsets within the sample were then further examined for evidence that investments made by newsrooms leaders had an effect on circulation figures. While the link between investments and circulation gains was clear during the pre-layoff era, evidence showed the opposite during the layoff era. Commitments to the printed product were not met with circulation gains. The research serves as a historical take on the effects of the Great Recession on newsrooms and as a caution to current newsroom leaders as they search for ways to combat circulation declines.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.format.extent1 online resource (v, 62 pages) : illustrationseng
dc.identifier.urihttps://hdl.handle.net/10355/78595
dc.identifier.urihttps://doi.org/10.32469/10355/78595eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. Copyright held by author.
dc.subject.disciplineJournalismeng
dc.titleInvesting in newsrooms during the layoff eraeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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