Consumers' Willingness to Pay for Biotech Foods in China: A Contingent Valuation Approach

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Consumers' Willingness to Pay for Biotech Foods in China: A Contingent Valuation Approach

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/79

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dc.contributor.author Tuan, Francis C.
dc.contributor.author Bai, Junfei
dc.contributor.author Huang, Jikun
dc.contributor.author Lin, William
dc.contributor.author Somwaru, Agapi
dc.coverage.spatial China en
dc.date.accessioned 2008-10-17T18:51:14Z
dc.date.available 2008-10-17T18:51:14Z
dc.date.issued 2006
dc.identifier.citation AgBioForum, 9(3) 2006: 166-179. en
dc.identifier.issn 1522-936X
dc.identifier.uri http://hdl.handle.net/10355/79
dc.description Includes bibliographical references en
dc.description.abstract Based on a large-scale survey, this study employs the contingent valuation method to estimate consumers' willingness to pay (WTP) for biotech foods in China and to account for the effects of respondents' characteristics on the likelihood of purchasing biotech foods and WTP. The survey, covering 1,100 consumers in 11 small-to-large cities (including Beijing and Shanghai) along China's eastern coast, was conducted in the fall of 2002. Although the survey covers eight different kinds of biotech foods, soybean oil made from imported biotech soybeans and insect-resistant biotech rice are the focus. A majority— about 60% or higher—of respondents were willing to purchase biotech foods without any price discounts. However, about 20% of them would only accept non-biotech foods. Price premiums that respondents were willing to pay for non-biotech foods averaged about 23-53% for non-biotech soybean oil and 42-74% for non-biotech rice. The lower bound WTP comes closer to the true value in light of hypothetical bias associated with the contingent valuation method. en
dc.language.iso en_US en
dc.publisher AgBioForum en
dc.subject China en
dc.subject willingness to pay en
dc.subject Biotech foods en
dc.subject contingent valuation method en
dc.subject semi-double-bounded dichotomous choice model en
dc.subject.lcsh Consumers' preferences en
dc.subject.lcsh Genetically modified foods -- Public opinion en
dc.subject.lcsh Willingness to pay en
dc.title Consumers' Willingness to Pay for Biotech Foods in China: A Contingent Valuation Approach en
dc.type Article en
dc.relation.ispartofcommunity University of Missouri-Columbia. College of Agriculture, Food and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics. Economics and Management of Agrobiotechnology Center. AgBioForum (Journal)
dc.relation.ispartofcollection AgBioForum, vol. 9, no. 3 (2006)


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