Browsing 2010 Theses (MU) by Thesis Advisor "Frisby, Cynthia M."
Now showing items 1-1 of 1
-
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ...