Browsing 2010 MU theses - Freely available online by Thesis Advisor "Bolls, Paul David, 1966-"
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Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were ...