Browsing 2010 MU theses - Freely available online by Title "Exploring the virtual communities of college football fans : the uses and gratifications of online message boards"
Now showing items 1-1 of 1
-
Exploring the virtual communities of college football fans : the uses and gratifications of online message boards
(University of Missouri--Columbia, 2010)In light of the uses and gratifications theory, this study examined how college football fans use online message boards, what their motivations are for using online message boards, and whether online message boards are ...