Browsing 2010 MU theses - Freely available online by Thesis Advisor "Rodgers, Shelly (Shelly Lannette), 1965-"
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Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...