Browsing 2010 MU theses - Access restricted to MU by Identifier "650543270"
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The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It ...