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dc.contributor.advisorLen-Ríos, Maria Elizabeth, 1971-eng
dc.contributor.authorMeyer, William Ryaneng
dc.date.issued2010eng
dc.date.submitted2010 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on June 16, 2010).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Maria Len-Rios.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2010.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It has never been more critical for organizations and public relations practitioners to be readily prepared with crisis communication strategies. One type of proactive disclosure, and the focus of this study, is "stealing thunder." This tactic is used to minimize the impact of potentially damaging information to an individual or organization by addressing it before the information is revealed by another entity. An experiment investigated the efficacy of this strategy and explored whether post crisis evaluations varied based on the product category involvement of participants with the beverage industry. The results upheld the enhanced credibility theory while also illustrating the weight product category involvement has in the post crisis evaluation process.eng
dc.format.extentv, 55 pageseng
dc.identifier.merlinb79624224eng
dc.identifier.oclc650543270eng
dc.identifier.urihttps://hdl.handle.net/10355/8126
dc.identifier.urihttps://doi.org/10.32469/10355/8126eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2010 Theseseng
dc.rightsAccess is limited to the campus of the University of Missouri--Columbia.eng
dc.subject.lcshJournalism and public relationseng
dc.subject.lcshDisclosure of informationeng
dc.subject.lcshBusiness planningeng
dc.subject.lcshCrisis managementeng
dc.subject.lcshPublic relationseng
dc.subject.lcshConsumer goodseng
dc.titleThe role of product category involvement when stealing thunder during organizational criseseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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