Managerial e-learning professionals at the corporate university

Abstract

This study explores the lived experience of managerial professionals. With the pressures on higher education to generate new revenue streams, specifically the professional life and identity of instructional designers are explored regarding the various pressures of academic capitalism and instructional unbundling through the lens of Activity Theory. Including interviews and annotated calendars/journaling, participants provide insights into the daily life and professional negotiation involved in a changing higher education landscape. Ultimately, professional esteem and respect, as well as trusting relationships between these academic professionals, framed a sense of professional identity.