dc.contributor.advisor | McKinney, Mitchell S. | eng |
dc.contributor.author | Glantz, Mark, 1983- | eng |
dc.date.issued | 2010 | eng |
dc.date.submitted | 2010 Spring | eng |
dc.description | Title from PDF of title page (University of Missouri--Columbia, viewed on May 25, 2010). | eng |
dc.description | The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. | eng |
dc.description | Dissertation advisor: Dr. Mitchell S. McKinney. | eng |
dc.description | Vita. | eng |
dc.description | Ph. D. University of Missouri--Columbia 2010. | eng |
dc.description.abstract | This dissertation performs a rhetorical analysis of televised presidential campaign advertisements that accuse rival candidates of being inconsistent or otherwise "flip-flopping." The verbal, visual, and audible dimensions of flip-flop spots from 1952-2008 were critically examined in relation to voters' values and repulsions as well as for the compelling progression of ideas and arguments within individual ads. Chapter four presents four overarching arguments related to political values and repulsions. First, flip-flop ads employ a distinct and archetypal wind metaphor that speaks to "changes" in political positions and political directions. Second, televised flip-flop ads often portray rival candidates as being involved in a vigorous debate with themselves. Third, flip-flop ads emasculate candidates by associating them with stereotypically feminine characteristics, the most notable of which is indecision. Fourth, flip-flop ads reflect and perpetuate destructive notions about politics and government. Chapter five examines the progression of ideas and arguments in televised political flip-flop spots. Kenneth Burke's theory of rhetorical form is used to critically evaluate how flip-flop ads create and satisfy audience appetites in such a way that creates a distinct "flip," and "flop" rhythm. This chapter also examines the arguments and fallacies made by political flip-flop commercials. Ultimately, it is argued that these ads are designed to appeal to voters' emotions as much as well as voters' sense of reason. | eng |
dc.description.bibref | Includes bibliographical references. | eng |
dc.format.extent | viii, 332 pages | eng |
dc.identifier.merlin | b77804107 | eng |
dc.identifier.oclc | 652924422 | eng |
dc.identifier.uri | https://hdl.handle.net/10355/8344 | |
dc.identifier.uri | https://doi.org/10.32469/10355/8344 | eng |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.subject | flip-flop commercials; flip-flopping in politics | eng |
dc.subject.lcsh | Advertising, Political | eng |
dc.subject.lcsh | Communication in politics | eng |
dc.subject.lcsh | Mass media -- Political aspects | eng |
dc.subject.lcsh | Mass media -- Moral and ethical aspects | eng |
dc.subject.lcsh | Negativism | eng |
dc.subject.lcsh | Political campaigns | eng |
dc.title | Negative political advertising and the charge of inconsistency : the rhetoric of "flip-flop" arguments | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Communication (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Doctoral | eng |
thesis.degree.name | Ph. D. | eng |