Communicating with landowners
"The 2017 U.S. Census of Agriculture indicated that 40 percent of all U.S. agricultural land is rented. Farm tenants increasingly compete for farmland as they seek to grow their operations and capture economies of scale. At the same time, a growing share of absentee landowners do not understand production agriculture, and often, tenants may have little contact with landowners other than when they sign the initial agreement and periodically settle rent or rental payments. As a result, successful leasing arrangements can be difficult to develop and maintain. For farm tenants, communicating clearly and consistently with farm landowners is a key to beginning and sustaining a good relationship. A tenant who initiates communicating with landowners shows that he or she is transparent and values the landowner as a farm stakeholder. Communication between a tenant and a landowner can be shared through various channels, including social media, email messages or a farm newsletter, and it can address a variety of topics. To choose the appropriate communication channel and informational content to share, tenants should first get to know their audience."--First page.
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